THE CREATION OF WEBSITES
The creation of a custom website can be done with the help of a professional agency or by using a CMS tool. In all cases, it is necessary to follow the essential steps.
WEB DESIGN & GRAPHISME
The graphic design of a website requires skills as well as know-how. There are tools that allow individuals to realize the web design of their site themselves.
DIGITAL COMMUNICATIONDigital communication is a marketing technique that relies on the use of digital media such as the web, social networks and also all mobile devices.
CREATION & REDESIGN OF YOUR VISUAL IDENTITY
THE CREATION OF LOGOS
The creation of a logo should not be done randomly. No matter the type of your site: expert in fashion or in clairvoyance, you must use the right techniques. Don’t neglect the use of a software adapted and especially in conformity with the new technology.
For the creation of the graphic charters of your website as fashion-sport.fr, you must not neglect the implementation of a quality and attractive logo. Define at the same time an attractive color palette. Also choose a fairly consistent typography.
If you want to strengthen the credibility of your company, you must use customer testimonials. Emphasize the benefits of each of your products, not their features. And, most importantly, use a reliable advertising medium that is in line with the current trend.
THE ESSENTIALS FOR A WEBSITE
WEBDESIGN UX & UI DESIGN
UX Design is a technique to improve the functionality of a page. This, in order to maximize the user experience. The user will then be able to come back.
Experts advise the use of UX instead of UI on a site. Be aware that a site with a well-developed design is not enough to make users come back. The main goal of these two strategies is to improve the user experience on computers, phones or tablets. This process is also endless, because every day the UX Designer and the UI must be creative in order to find innovative solutions.
WEB & SEO REFERENCING
Web referencing or SEO is necessary to improve the visibility of a page on search engines. This allows to distinguish oneself from competitors.
- Content optimization
- Netlinking or link exchange
- Google Rankbrain
- L’utilisation des bons mots clés
Boost your visibility!
Content marketing is a marketing discipline based on the creation and distribution of media content.
With a reliable advertising campaign, know that you can promote your brand as well as your products.
The community management is the set of techniques used to produce quality content.
With email marketing, know that it is easy to promote your products to a group of people using email addresses.